AIMÉ & DEAN AGENCY – SOCIAL MEDIA MANAGER AND EXECUTIVE ASSISTANT:
(CURATED MONTHLY CONTENT CALENDARS IN LINE WITH TARGET AUDIENCE AND BRAND AESTHETIC // DESIGNED PROMOTIONAL MATERIAL (SUCH AS INSTAGRAM HIGHLIGHTS) AND IMPLEMENTED MARKETING STRATEGIES TO BOOST ENGAGEMENT AND INTERACTIVITY // MONITORED CHANGING TRENDS IN THE INDUSTRY ON INSTAGRAM AND PINTEREST // SUCCESSFULLY BOOSTED FOLLOWER COUNT BY 20%)
FASHION’S CONSCIENCE – PUBLIC RELATIONS CHAIR & CO-VP
(DRAFTED AND IMPLEMENTED A SOCIAL MEDIA & PR PLAN FOR THE 2017-2018 ACADEMIC YEAR // CREATED UNIQUE SOCIAL MEDIA CAMPAIGNS AND ON-CAMPUS PROMOTIONAL STRATEGIES TO TARGET AND ENGAGE STUDENT BODY // SUCCESSFULLY EXECUTED A MARKETING PLAN FOR HEADLINING ARTIST, BRENT FAIYAZ, LEADING UP TO FC’S ANNUAL FASHION SHOW, AND PREVIOUSLY EXECUTED PROMOTIONAL PLANS FOR ARTISTS, PNB ROCK AND TORY LANEZ)
ALPHA KAPPA PSI PROFESSIONAL BUSINESS FRATERNITY, ALPHA OMICRON CHAPTER — RECRUITMENT CHAIR:
(CAME UP WITH A THEME AND EVENTS TO PROMOTE THE ORGANIZATION'S WEEK THAT WERE SOCIALLY RELEVANT AND APPEALED TO STUDENTS OF ALL MAJORS// CREATED PROMOTIONAL MATERIAL ON PHOTOSHOP IN LINE WITH PR STRATEGIES THAT COMPLIMENT THE THEME// DESIGNED RUSH SHIRTS// SUCCESSFULLY RECRUITED 13 NEW MEMBERS, EXCEEDING PRECEDENTED REQUIREMENTS)
CAIRO FESTIVAL CITY #CELEBRATECFC CAMPAIGN — STYLIST AND ON-SET ASSISTANT:
(ORGANIZED, STEAMED AND PREPARED CLOTHING AS WELL AS ASSIGNED THEM TO AND STYLED THE MODELS DEPENDING ON EACH DESIGNATED SHOT// GAVE TIPS AND ADVICE FOR FLATTERING HAIRSTYLES AND MAKEUP— WHILE INTERNING AT MO4 NETWORK, CAIRO)
DESPERADOS #REMIXTHERULES CAMPAIGN— STYLIST, ASSISTANT MAKEUP ARTIST, AND ON-SET ASSISTANT:
(ARRANGED AND PREPARED CLOTHING AS WELL AS ASSIGNED THEM TO AND STYLED THE MODELS IN ACCORDANCE WITH THE COMMERCIAL'S OVERALL THEME AND VISION// APPLIED MAKEUP ON MODELS// SHADOWED THE CAMPAIGN'S FASHION DIRECTOR—WHILE INTERNING AT MO4 NETWORK, CAIRO)
BARAKA OPTICS— SOCIAL MEDIA MANAGER AND COPYWRITER
(COLLECTED AND REORGANIZED PHOTOS FROM THE RESPECTIVE PHOTOSHOOT TO BUILD A MONTH-LONG CONTENT CALENDAR// POSTED CONTENT ON THE COMPANY'S FACEBOOK AND INSTAGRAM ACCOUNTS// BOOSTED CONTENT VIRALITY THROUGH PAID PROMOTION— WHILE INTERNING AT MO4 NETWORK, CAIRO)
SAMPLE COPIES:
1) "Taking like "mother like daughter" to a whole new level: Beautiful, matching shades are the perfect way to express your mother-daughter bond. Plus, you'll get 20% off, what's not to love?!"
2) "That moment when your sunglasses overstate all of your statement jewelry"
3) "Timeless (adj): Bold Red lips and a gorgeous pair of shades from our latest collection"
4) "Modern-day Cleopatra needs her shades, too"
ELLE SALON EGYPT— CONTENT ORGANIZER AND COPYWRITER:
(COLLECTED AND REORGANIZED PHOTOS FROM THE RESPECTIVE PHOTOSHOOT TO BUILD A MONTH-LONG CONTENT CALENDAR// GENERATED A NEW "VOICE" FOR THE SALON'S INSTAGRAM ACCOUNT// SCHEDULED POSTS ACCOMPANIED WITH A UNIQUE HASHTAG— WHILE INTERNING AT MO4 NETWORK, CAIRO)
SAMPLE COPIES:
1) "Come have the best girls' day at Elle. Blowouts, treatments and facials, oh my! #ElleKnowsBest"
2) "Let's sit down, have some coffee, and talk about all the great hair days that are in store for you #ElleKnowsBest"
3) "It's not just about taking care of your hair, it's about taking care of you #ElleKnowsBest"
4) "Life is too short to wear boring nail polish colors... Thankfully that's something you'll never have to worry about at Elle #ElleKnowsBest"
